Keyword research is an important aspect of search engine optimization (SEO) and digital marketing. The right keywords can help businesses rank higher in search engine results pages
Here are some of the best keyword-searching tools available:
Google Keyword Planner:
Google Keyword Planner is a free tool provided by Google Ads. It is primarily designed for advertisers who want to create or improve their Google Ads campaigns. However, it can also be used for keyword research for SEO purposes. It provides keyword ideas, search volume data, and historical statistics. It also allows you to see how keywords perform in specific geographic locations and languages
Ahrefs is a comprehensive SEO tool that provides keyword research, competitor analysis, and backlink tracking. It offers a variety of keyword research features, including keyword difficulty score, search volume, and related keyword suggestions. It also provides data on the top-ranking pages for a given keyword and shows how difficult it is to rank for a specific keyword.
SEMrush is a popular all-in-one marketing tool that provides keyword research, competitor analysis, site audit, and social media tracking. It offers keyword volume, difficulty, and keyword trends. It also provides data on the organic search results for a given keyword and allows you to see the top-ranking pages and backlinks for a specific keyword.
Moz Keyword Explorer:
Moz Keyword Explorer is a keyword research tool that provides keyword research, SERP analysis, and keyword difficulty score. It offers suggestions for related long-tail keywords and shows how many clicks and impressions a specific keyword gets in organic search results. It also provides data on the top-ranking pages and backlinks for a given keyword.
Ubersuggest is a free keyword research tool that provides keyword ideas, search volume, and keyword difficulty. It also offers content suggestions based on the searched keyword. It provides data on the organic search results for a given keyword and shows how difficult it is to rank for a specific keyword.
Each tool has its own unique features and strengths. For example, Google Keyword Planner is best for beginners and advertisers who want to create Google Ads campaigns. Ahrefs and SEMrush are better suited for more experienced SEO professionals who need a comprehensive SEO tool. Moz Keyword Explorer and Ubersuggest are better suited for smaller businesses and beginners who want a simple and easy-to-use keyword research tool.